Zerved eliminates the queue in theater
Today Norrebro Teater - a reputable danish theater placed in inner Copenhagen - started to offer mobile ordering and payment to the many guests visiting the old teather every week.
The theater management had for some time been considering how they could optimize sales in the bar during breaks.
The fact that all guests where forced to order in the short break ruined it for the guests, who ended up using all the time in the queue. At the same time the personel in bar where stressed.
Today, all guests can pre-order and pay for the refreshments they want for the break through the mobile phone.
Before first act people are engaged to download the Zerved smartphone app. The many guests who decide to use the system will then receive a message just before the break, explaining where they can pick up their items.